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Shift Conference Campaign
A promotional brochure design that is used to promote the event. It is published as a magazine insert, PDF for email attachment. The purpose is to announce the event, create interest and drive registrations.
Software used: Adobe InDesign, Adobe Illustrator
Ad Campaign
The creation and design of an advanced large-scale three-stage advertising campaign for a select client. The campaign involves multiple print components such as direct marketing to digital executions such as sites and apps, to non-traditional media such as events, pop-ups and gatherings.
Software used: Adobe Illustrator & Adobe Photoshop
Collaborative Marketing Campaign
Collaborative Marketing Campaign (CMC) is a large collaborative group work that includes many courses across the curriculum, such as strategy and planning (brand discovery), packaging, branding, infographics and digital designs. Group members Asfa, Heidi, Rubin and Tyler also contributed in this project.
Software used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop & Adobe XD
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